Help, I'm Being Controlled!
As a skill, attention has always been important. It's what helped our ancestors catch prey and spot predators. Getting attention is just as important to societies, since all societies are built on a form of communication. You can’t collaborate with someone if they don’t hear what you say. And they won’t hear what you say if they’re doing something else. The attention economy has always been with us in some form, but the interconnectedness of the world-wide web has increased its importance dramatically. The internet is able to stimulate us faster than ever before. Since we spend so much time on it, we’re used to being stimulated fast and expect to be stimulated fast. Take this essay for example, I looked at my phone’s notifications or clicked on another tab every 30 seconds while writing it. And this is an assignment I’m having fun with! It's becoming harder and harder to hold people’s attention, so products and marketing become more stimulating more quickly, which makes us ev...